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How chatbots make a difference for consumer health products
Learn how Sanofi succeed to engage with more than 150.000 unique consumers and manage to get 69% of completion rate of a survey with 15 questions with conversational AI.
Sanofi has partnered with Jetlink, to reply common consumer questions regarding 80 different topics 7/24 and raise awareness of its different products such as Enterogermina, Bisolnatur and Pharmaton through conversational surveys.
97,78%
Intent match accuracy rate
90k +
Completed survey and counting
150k +
Unique users served and counting
About Sanofi
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Enterogermina is a probitotic supplement brand produced by Sanofi, one of the biggest global medicine and vaccine producers which has over 100.000 employees in 100 countries.
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Pharmaceutical industry is challenging in every way possible. When it comes to talk about health, it is always a challenge to start a conversation because it is a sensitive topic and restricted from many ways. Thanks to Jetlink Conversational AI, starting a conversation is no longer a problem for Enterogermina.
Industry: Pharmaceutical company
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Company size: Enterprise
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HQ location: Paris, France
Products & Services used
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Conversational AI engine
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Web messenger
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Facebook integration
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Premium managed service
Collecting User Insights with Conversational AI
In a such regulated field as pharmaceutical industry it is a hassle to reach to the correct user get true user insight. Most of the time, users needs to find you. In a digital world, it mostly happens via your digital channels. When your users reach you, there need to be someone who leads them correctly.
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EnteroBot leads users to complete survey to detect their gut flora color (health check confirmed by MDs) and raise awareness of Enterogermina prouducts along with collecting consumer insights in a conversational manner.
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Proactive conversations feature can track user behaviour on Enterogermina website and triggers related conversations on right time and right place. That leads more conversion and meaningful conversations.
Creating Awareness About Gut Flora Health via 15 Questions Flora Survey
There is a common misconception among people about when or how we need beneficial bacteria inside our body. Most people think that probiotics are something that we need to use while we are taking antibiotics. The truth is that probiotics help to regulate our digestive system and more beneficial if we use it regularly.
EnteroBot creates awareness about probiotics usage and gut flora whilest asking 15 questions about your habits and floral background on this manner currently by reaching more than 110.000 unique users. In comparison to the traditional surveys, online conversational surveys reach more users and have higher completion rate.
" We're truly satisfied within the capability of Jetlink platform alongside tremendous results of Enterogermina chatbot. They respond to all our complex needs for data privacy. We keen on to expand this fruitful partnership for other Sanofi products. "
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Burak Durmaz
Digital & Media Manager
The full interview
Answering 75 product related questions
EnteroBot provides answers for all 3 level questions about Enterogermina products. For the consideration stage, it informs users about the products and benefits of using probotics by creating awareness about the gut flora health and beneficial bacterias. On the second level, it gives information about how to use Enterogermina products. And if users have questions after using the products, EnteroBot helps with the questions about after usage too.
Although informing about Enterogermina benefits is the primary purpose, it reflects a friendly and warm character thanks to small talks and daily conversations. Overall, EnteroBot answers 80 product related questions and 50 different Daily questions with 97,78% accuracy rate since July 2019.
EnteroBot works with a hybrid comprehension system that includes three different Jetlink AI engines. It focuses to truly understand customer questions and responds to a large part of the conversations (FAQs for enterogermina products). It can also hand over the conversation when a human agent assistance is most needed.
A Conversational AI Above Expectations
Jetlink has proven that a sophisticated conversational AI is a more than a sidekick to reach your business goals. When it comes to engage with your visitors and lead them to the direction that you choose, it is basically the hero. In terms of EnteroBot, expectations are exceeded up to now. So, we look further
What is next?
Just as your gut flora needs probitiotics, your bot also needs regular care and attention. This all was just a beginning for EnteroBot. While Jetlink Conversational AI and proactive conversations feature helps growing the business with lower cost and higher efficiency, new features are on the way. New channels will be added to reach more users on every possible touch point. More questions will be answered with new intents. Proactive conversations will be improved. To check more out about the proactive conversations, you can click on the video below.
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