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Parodontax Chooses To Be Closer To Its Customers
It cannot be denied that people's tendency to have a conversation with brands goes up. It’s known that 79 percent of customers prefer live chat and text messaging. GSK, a leading company in consumer healthcare, developing and marketing some of the most preferred brands and products, has chosen to use Jetlink chatbot in their web site to guide Parodontax customers with their gum care, which is an innovative way to engage with the potential customers. Parodontax now meets its customers' preferences thanks to Jetlink chatbot platform.
Products & Services Used
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We are having a blast working with Jetlink. We were able to find just what we need with this tool: Quick solutions with the Agile method and careful work in all processes with regular updates and quick customer support. The workflow is amazing. Customer experience and customer satisfaction are very important to our company. Thanks to the Jetlink chatbot and live support solutions, we optimized customer communication and increased customer satisfaction. We cannot think of our website, which gets high traffic daily, without Jetlink.
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Murtat Akgöz
Insight and Call Center Manager
87%
Survey completion rate
14.822
Active users
15.317
Gum care tests
About GlaxoSmithKline
Industry: Healthcare
Company size: Enterprise > 1000 employees
HQ location: London, England
GlaxoSmithKline Plc is a healthcare company, which engages in the research, development, and manufacture of pharmaceutical medicines, vaccines, and consumer healthcare products. It operates through the following segments: Pharmaceuticals; Pharmaceuticals R&D; Vaccines and Consumer Healthcare.
The Parodontax way
The challenge for GSK’s small gum care brand, Parodontax, was to convince consumers to switch from regular toothpastes to its products that also treated gum disease. A single advertising creative idea was deployed internationally to maximise media spend and increase share of voice.
Ads outperformed on awareness and likelihood to persuade consumers who do not habitually treat gum disease to buy the brand. Incremental sales of almost £50m were generated and parodontax became the world’s fastest-growing multi-market toothpaste brand.
Parodontax brand new chatbot also contributes to this strategy by increasing awareness on a deeper and personal way than regular methods. Conversational experience helps Parodontax to engage with its audience at scale and still performs indiviualized way. People easily test their condition with a survey and understand their need to treat their gum disease with Parodontax.
A text message popping up from the widget invites the customers to complete the gum care survey which is super informative and attractive.realizing. With this seven-question survey, customers can find out how healthy their gums are and take action accordingly. This is where parodontax products come into play. The bot can recommend the parodontax products according to the customers’ answers. In this way, increasing product awareness is provided as well as gum problems awareness.
Conversational survey
People love to chat
The numbers show that the chatbot is pretty much striking to the visitors as It’s seen that many of them are attracted to the bot and complete the survey. If so, how is this achieved? Proactive conversations play a key role in attracting the visitors to the chatbot. The bot can simply say: “Hey there, I’m here to help you. Come and complete this survey to find out about your gum care!”. At the end of the day, awareness raised, products recommended, the visitors are happy and so are we. :)
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