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Transforming Customer Experience in Home Textiles: Taç’s Journey with Jetlink’s AI-Powered Chatbot
In May 2024, Taç, one of Turkey’s most established home textile brands, partnered with Jetlink to elevate its digital customer engagement strategy. This collaboration focused on leveraging AI-powered chatbot technology to provide faster, smarter, and more proactive customer interactions across multiple digital channels.
Products & Services Used
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Problem Solved
Taç needed a scalable solution to manage high volumes of product-related queries while maintaining fast response times and ensuring consistency across channels. Additionally, the brand wanted to boost engagement through proactive customer communication.
The AI-powered chatbot was launched to handle queries related to product categories, availability, and purchasing. Proactive messaging campaigns were integrated to drive customer interaction and increase digital engagement. With ongoing optimizations, fallback rates were minimized, and the chatbot consistently improved in understanding complex queries.
Solution Details
Benefits Achieved
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Jetlink’s AI-powered Digital Assistant
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Conversational AI based on ChatGPT
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Proactive messaging system integrated into WhatsApp and web channels
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Continuous optimization powered by LLM technology
1,679
Conversations in 3 Months
Proactive engagement
with tens of thousands of messages sent across web and WhatsApp
Low fallback rate
at launch, improved further with LLM-based enhancements
About Linens
Industry: Operates in the home textiles and home décor industry.
Founded: TAÇ was founded in 1970.
Group: Zorlu Holding
Taç is a market leader in Turkey’s home textile sector, offering a wide range of products such as curtains, bed linens, and decorative home goods. With its strong brand reputation and loyal customer base, Taç aimed to modernize its customer service touchpoints. Jetlink, a leader in AI-driven conversational solutions, enables brands to deliver intelligent, scalable, and seamless digital experiences.
ماذا بعد؟
Taç’s partnership with Jetlink has reshaped its digital customer experience. The combination of conversational AI and proactive engagement allowed Taç to build a scalable, modern, and customer-centric digital service model. In the future, Taç plans to expand into conversational commerce, where the chatbot will guide purchases and contribute directly to sales.
Trusted by business worldwide
150+
What is next?
BYD Türkiye is planning to expand the capabilities of ChatBYD with the following developments:
- Integration with social media platforms (Instagram & Facebook)
- Voice-based conversational assistant (JetVoice)
- Dealer reputation and review management via JetLocation
These initiatives aim to further elevate the customer experience across all digital channels.
Conclusion
ChatBYD is more than a chatbot—it is a strategic tool supporting BYD Türkiye’s digital transformation vision. With Jetlink as a technology partner, BYD Türkiye has not only improved operational efficiency but also redefined how customers interact with the brand across channels.
Ready to combine AI automation with real human connection? Let’s talk.
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