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SuperStep Achieves 96.5% Resolution Rate in Customer Service with Jetlink AI
SuperStep, the innovative brand of Eren Perakende, one of Turkey's leading retail pioneers, has successfully launched its advanced digital assistant powered by Jetlink AI infrastructure to elevate the customer experience to the highest level. The intensity of competition in the sector and rising customer expectations have brought with them the need for SuperStep to make the digital customer experience more measurable and efficient. In this context, the goal was to optimize processes at every point of customer interaction to both improve the experience and increase team efficiency.
Products & Services Used
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Fast and Consistent Responses in Critical Processes
The SuperStep Digital Assistant was meticulously designed to provide fast, accurate, and consistent responses to user questions in critical procedures such as returns, exchanges, order status, product information, and campaigns. Thanks to advanced artificial intelligence algorithms, the chatbot instantly meets customer demands, significantly increasing user satisfaction and greatly reducing the workload of the support team.
For more complex situations where users need assistance, it seamlessly directs questions to the live support team, ensuring a flawless customer experience. SuperStep's digital transformation has both increased operational efficiency and raised customer service standards in the industry. The Jetlink AI-powered solution has strengthened SuperStep's customer-centric approach, enabling it to stay one step ahead of its competitors.
Complementary Service with Live Support Integration
8,752
Monthly Average Number of Messages Sent
6,568
Monthly Average Number of Messages Received
1,103
Monthly Average Number of Conversations
About SuperStep
Industry:
Operates in the fashion and footwear industry, offering a curated selection of sneakers, apparel, and lifestyle products from globally recognized brands.
Founded:
Established in 2008, with a vision to bring together streetwear culture and premium fashion under one roof.
Group:
Part of a leading retail group known for its strong presence in the fashion and lifestyle sector across multiple regions.
SuperStep is a retail brand that has been offering sneaker enthusiasts the trendiest collections from world-renowned brands since 2012. It brings together exclusive products from global brands such as adidas, Vans, Converse, New Balance, and Puma, reaching its customers both in-store and through digital channels. Not limited to just product sales, the brand's mission is to provide its customers with a unique shopping experience.
Trusted by business worldwide
150+
What is next?
BYD Türkiye is planning to expand the capabilities of ChatBYD with the following developments:
- Integration with social media platforms (Instagram & Facebook)
- Voice-based conversational assistant (JetVoice)
- Dealer reputation and review management via JetLocation
These initiatives aim to further elevate the customer experience across all digital channels.
Conclusion
ChatBYD is more than a chatbot—it is a strategic tool supporting BYD Türkiye’s digital transformation vision. With Jetlink as a technology partner, BYD Türkiye has not only improved operational efficiency but also redefined how customers interact with the brand across channels.
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