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ChatBYD: Transforming BYD Türkiye’s Customer Engagement with Conversational AI
ChatBYD is more than a chatbot—it is a strategic tool supporting BYD Türkiye’s digital transformation vision. With Jetlink as a technology partner, BYD Türkiye has not only improved operational efficiency but also redefined how customers interact with the brand across channels.
Products & Services Used
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Challenge
BYD Türkiye experienced a sharp increase in digital customer interactions, particularly related to detailed vehicle inquiries, test drive requests, and purchase guidance. The growing volume of repetitive queries placed a significant burden on customer service teams, prompting the need for a scalable, AI-powered solution to automate and streamline these processes without compromising the customer experience.
BYD Türkiye partnered with Jetlink to deploy ChatBYD, a conversational assistant designed to automate customer support and sales enablement processes.
Currently active on both the website and WhatsApp, ChatBYD handles:
- Real-time delivery of model specifications and features
- Collection and routing of test drive requests
- Location-based dealership guidance
Powered by Jetlink’s advanced natural language understanding and intent recognition, ChatBYD provides consistent, 24/7 support.
Solution
Results
ChatBYD has delivered remarkable results since its launch:
- 4,000–4,500 monthly conversations
- 99.5% of conversations resolved automatically
- 57,554 leads generated in 18 months
- 5,500 hours of operational time saved
- 97,93 % intent recognition accuracy
Beyond automating support, ChatBYD has become a critical lead generation engine for BYD Türkiye.
The success of ChatBYD is driven by Jetlink’s full-stack AI capabilities:
- Intent detection and dynamic routing
- Conversational form filling for lead capture
- Location-based dealer recommendations
- Omnichannel integration (Web & WhatsApp)
- Large Language Model (LLM)-powered natural dialogue
- Seamless CRM integration for sales handoff
Jetlink Features Utilized
57,000+
Leads
99.5%
Automation
5,500
Hours Saved
About BYD
Industry: Automotive
Designs innovative, premium, electric and hybrid vehicles focused on sustainability, connectivity, and safety.
Company size: Enterprise
Global brand with 400,000+ employees.
HQ location: Shenzhen, China
Manages Turkey operations from its Istanbul office.
Founded in February 1995, BYD is a high-tech company committed to leveraging technological innovation for a better life. Over the past 30 years, BYD has experienced rapid global expansion, establishing over 30 industrial parks across six continents. The company plays a pioneering role in electronics, automotive, renewable energy, and rail transit sectors.
According to SNE Research’s 2024 Global EV and Plug-in Hybrid Sales Report, BYD is the world’s top-selling electric vehicle brand. In Türkiye, BYD operates with over 40 authorized dealerships offering sales and after-sales services. Currently, there are 7 fully electric BYD models available in Türkiye.
Trusted by business worldwide
150+
نستخدم Jetlink للحفاظ على تواصل العملاء عبر الرسائل النصية عبر قنوات مختلفة، ويجيب الذكاء الاصطناعي التفاعلي الفريد الذي توفره الشركة على 90% من استفسارات العملاء الشائعة على مدار الساعة طوال أيام الأسبوع. هذا يتيح لموظفينا وقتًا إضافيًا للتركيز على القضايا المعقدة. نعتبر Jetlink شريكًا ذا قيمة مضافة لتحقيق أهدافنا الاستراتيجية.
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Gülçin Ulu Demirağaç
Customer Experience Unit Supervisor
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The conversational assistant we developed together with Jetlink — ChatBYD — has delivered impressive results in both user experience and content accuracy. The ability to continuously enhance and fine-tune the bot has allowed us to quickly adapt to changing customer needs. It performs particularly well in recognizing user intent and guiding them through test drive requests, vehicle features, and dealership locations. Throughout the project, Jetlink acted not just as a vendor, but as a strategic partner.
هزال ساريكايا
أخصائي التجربة الرقمية
What is next?
BYD Türkiye is planning to expand the capabilities of ChatBYD with the following developments:
- Integration with social media platforms (Instagram & Facebook)
- Voice-based conversational assistant (JetVoice)
- Dealer reputation and review management via JetLocation
These initiatives aim to further elevate the customer experience across all digital channels.
Conclusion
ChatBYD is more than a chatbot—it is a strategic tool supporting BYD Türkiye’s digital transformation vision. With Jetlink as a technology partner, BYD Türkiye has not only improved operational efficiency but also redefined how customers interact with the brand across channels.
Ready to combine AI automation with real human connection? Let’s talk.
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