Transforming Customer Service Excellence at Türksat Kablo with AI Innovation
Türksat Kablo, a prominent provider in the telecommunications sector, sought innovative solutions to boost customer service efficiency and expand its engagement channels. This case study illustrates how the introduction of the advanced AI chatbot, Arif, empowered Türksat Kablo to meet its objectives, achieving remarkable improvements in operational performance and enhancing customer satisfaction across various platforms.



99%
Accurate intent match rate with LLM technologoies
250+
different topics covered
10K
users / monthly
About Türksat Kablo
Türksat Kablo, Turkey’s leading provider of cable television, internet, and telecommunications services, offers high-quality and reliable solutions to both residential and business customers. Operating under Türksat A.Ş., Türksat Kablo combines modern infrastructure with advanced technology to deliver fast and secure connectivity options across Turkey. With a broad service portfolio, Türksat Kablo provides digital television, high-speed internet, and value-added services designed to enhance the customer experience. Türksat Kablo is committed to innovation and continuous improvement, striving to meet the growing demands for connectivity and entertainment in the digital age.
Industry: Telecommunications
Company size: Enterprise
HQ location: Konya Yolu 40. Km, Gölbaşı, Ankara, Turkey
Products & Services Used: Web Messenger, Mobile Channel, WhatsApp Integration, Premium Managed Service

Solution Details
Türksat Kablo introduced Arif as a comprehensive solution to improve customer support and streamline interactions. This AI-driven chatbot efficiently managed a wide array of customer inquiries, reducing the load on call center agents and enhancing the overall customer experience. Türksat Kablo aimed to strengthen and enrich its connections with customers, and implementing an advanced Conversational AI system provided the perfect solution to accomplish this. The addition of WhatsApp as a communication channel further extended Arif’s reach, allowing Türksat Kablo to engage customers across multiple platforms and boost customer satisfaction.
Benefits Realized
In about 8 months:
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Interacted with over 150,000 clients. (new clients? 135000)
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Generated over 200,000 conversations.
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Directed 7,280 calls to human agents, efficiently managing customer inquiries.
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21,888 hours saving from customer service operations in 8 months.


Metrics
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Customer Interactions: 135,000+ new clients engaged.
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Conversations: 200,000+ total conversations, with a resolution rate of 99.05%.
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Call Deflection: 7,000+ calls directed to human agents.
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Time: 21,888 hours saving from customer service operations in 8 months.
Login Feature in Chat
Various customizations have been made to improve the user experience and the bot has been integrated with many services. Thanks to the login feature in the chat, users can access the services they need directly, perform their transactions securely and save time by providing faster access. You can watch the video below to learn more about the login feature in the chat.

What is next?
Türksat Kablo partnered with Jetlink to create Arif, a custom AI-powered chatbot, emphasizing independence and innovation in customer support. From the moment it began to be used, Arif has demonstrated its value beyond basic support, greatly enhancing customer satisfaction by effortlessly assisting users with their inquiries. Moving forward, Türksat Kablo is excited to explore new ways Arif can further enhance the customer experience.
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