How AI can help member experience in sports industry
MACFit, the top and widespread franchise in Turkey, delivers on customer experience with Jetlink
The fact that MacFit has raised the standards in the sportzone has created high expectations among its members. Jetlink has come in to provide its members the most sincere and positive service as it’s also Mars Athletic’s priority. A 24/7 reachable representative answering a lot of topics in seconds on different channels is at MacFit members service! They can also chit chat if they would like. :) With its carefully prepared knowledge store and design, the MacFit Chatbot already manages around 40k messages monthly.
87%
Accurate understanding rate
90.531 users
in 6 months period
17.033
New leads generations
MACFit
Aiming to continue the sports club culture created by Mars Athletic Clubs, MacFit adds pleasure and happiness to its members with sports in a fun atmosphere.
Besides the latest technology equipments, MAC quality programs, professional education and experience of MAC academy trainers, MacFit makes sports practical with its comfortable, pleasant atmosphore and simplified services. MacFit provides accessible sports experience for eveyone at affordable prices.
Industry: Lifestyle, sports
Company size: Enterprise > 1000 employees
HQ location: Istanbul, Turkey
Products & Services used
Conversational AI engine
Web messenger
WhatsApp Business API
Sports meet with AI
Navigating through the pages and filling the form out remained in the past. By chatting with a virtual assistant like MacFit Chatbot, users can get answers to their possible questions such as, Memberships, Payment, Campaigns, Group lessons and PT options, Most Frequent Questions, Club locations and information.
In detail, The bot can sort the nearest clubs by telling MacFit Chatbot their current locations. The members can easily convey their complaints, requests and suggestions thanks to Jetlink. It is also possible for them to create a call me request.
" Answering their needs in seconds has always been something our members seek. Thanks to Jetlink, we have our Chatbot, which handles around 40k incoming messages every month, not only on the website but WhatsApp as well. With WhatsApp Business API integration, the members can reach out to us in several channels. Macfit Chatbot can answer approximately 170 different topics and also chit-chat with customers. You can trust Jetlink when it comes to customer satisfaction."
Yasin Yıldız
Membership Manager
Proactive Behavior
MacFit Chatbot is always there for its members. A message popping up from the widget always greets users. The bot can sense a user is about to leave the page and come up with their needs. Customer experience in good hands. :) With this proactive behavior, for example, campaigns and up-to-date information can be brought to the members as well.
What is next?
The next step will be adding more channels in this journey and being more reachable by the members. With adding the chatbot into macfit app, members can reach their problems regarding the entrance and many more about the applications.