Brisa’s Tireless Transformation: Accelerating Efficiency with AI-Powered Solutions
Brisa, Turkey's leading tire manufacturer, faced challenges in ensuring its employees had fast and efficient access to technical information. To address this, Brisa developed an innovative AI-powered chatbot based on advanced language model (LLM) technology. Integrated into the Microsoft Teams platform, this solution provides employees with rapid and accurate answers to their technical questions, significantly enhancing operational efficiency and strengthening Brisa's technological infrastructure.



99%
Accurate intent match rate with LLM technologoies
250+
different topics covered
10K
users / monthly
About Brisa
​
Brisa is Turkey's leading tire manufacturer and a global brand born from the strong partnership between Bridgestone Corporation and Sabancı Holding. With a pioneering role in its sector, Brisa is committed to sustainability and digital transformation, continuously adding value to its customers through innovative products and services. Headquartered in Istanbul, Brisa operates globally with production facilities in Kocaeli and Aksaray.
​
Industry: Tire Manufacturing and Automotive
Company Size: Corporate
Headquarters: Istanbul, Turkey
Problem: Inefficiency in Accessing Technical Information
Brisa’s employees often faced delays in accessing critical technical information, impacting operational efficiency. The traditional methods of searching through vast data sources or relying on manual support channels were not meeting the fast-paced demands of the business environment.
.jpeg)

Solution: AI-Powered Chatbot Integrated with Microsoft Teams
To tackle this issue, Brisa developed a chatbot powered by advanced LLM technology. The bot was trained to understand and respond to employees' technical queries with precision and speed. Key features of the solution include:
​
-
Seamless Integration: Embedded within the widely-used Microsoft Teams platform, ensuring minimal disruption to existing workflows.
-
Rapid Information Retrieval: Employees can access technical data instantly, significantly reducing downtime in critical operations.
-
Custom Training: The chatbot was tailored using Brisa-specific data, making its responses highly relevant and accurate.
​
​This solution has streamlined information access across departments, boosting efficiency and employee productivity.
Results: Measurable Impact on Efficiency
-
Reduced Response Time: Employees now access technical information 50% faster than before.
-
Increased Productivity: Daily technical inquiries are resolved automatically, allowing teams to focus on higher-value tasks.
-
Enhanced Employee Satisfaction: Immediate answers to technical questions have minimized frustration and improved workplace morale.

Conclusion and Future Vision:
Building on the success of this initiative, Brisa aims to expand the chatbot’s capabilities to further align with its digital transformation goals:
​
-
Enhanced Knowledge Base: Continuous enrichment of the chatbot’s database to improve accuracy and coverage.
-
Advanced Integrations: Exploring integrations with other enterprise platforms to automate production line support.
-
Scaling Across Departments: Extending the chatbot’s utility to customer service and logistics teams, ensuring consistency and speed across all operations.
​
​By leveraging AI-powered solutions, Brisa reaffirms its commitment to innovation, operational excellence, and employee satisfaction.

"Jetlink Conversational AI Platform provides accurate and context-aware responses thanks to its natural language understanding capabilities. Its seamless integration with systems improves team efficiency and reduces solution times while enabling employees to access information quickly. Brisa expressed satisfaction with the platform's current performance and utilizes it as an assistant to support internal communication and operational processes."
Berk Yılmazer
Data Engineer

Customer service solutions tailor-made for enterprise needs

You are protected from any risk
​
We own ISO 27001, ISO 9000 certifications, Encrypted database, and disaster recovery plan

We take good care of your data and your customers’ data
​
We are GDPR and LGPD compliant. We always provide the possibility for clients and users to know and decide on the handling of their data.
