Borusan Holding Transforms HR with Jetlink Chatbot for Enhanced Employee Satisfaction
Borusan Holding has revolutionized its HR operations with Jetlink Chatbot, responding to employee needs faster and more efficiently than ever before. This initiative aligns with Borusan’s commitment to enhancing employee satisfaction through process automation.
99%
Accurate intent match rate with LLM technologoies
250+
different topics covered
10K
users / monthly
About Borusan Holding
Borusan Holding, founded in 1944 by Asım Kocabıyık, is an Istanbul-based group operating in the production, machinery and power systems, automotive, logistics, and energy sectors in Turkey and internationally. With over 10 companies under its umbrella, Borusan employs approximately 14.000 people across 11 countries, making it one of Turkey's most prominent conglomerates.
Industry: Holding / Steel, Automotive, Energy, and Logistics
Company size: Enterprise (> 10.000 employees)
HQ location: Istanbul, Turkey
Technologies Used
Borusan has integrated several advanced technologies from Jetlink Web Messenger, and Mobile App, as well as MS Teams and WhatsApp integrations. These technologies have created a comprehensive communication channel that meets employee needs quickly and efficiently.
Problem Addressed
Before Jetlink, Borusan’s HR team manually responded to all employee inquiries, from routine questions to administrative tasks. This labor-intensive process was time-consuming, reduced productivity, and often led to delays, especially during peak times.
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Solution Details
Jetlink Chatbot took over repetitive tasks, such as celebrating birthdays, calculating annual leave, sending payment reminders, and addressing general HR inquiries. With a 96% accurate intent match rate, the chatbot serves as a “very talkative and handy HR assistant,” enhancing the overall employee experience and engagement.
Benefits Realized
The introduction of the Jetlink Chatbot has significantly improved Borusan’s HR operations by creating a true management channel that reduces waiting times, enhances satisfaction, and increases productivity. The chatbot allows the HR team to focus on more impactful tasks while employees receive answers in seconds, available 24/7 on multiple platforms.
Metrics
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Intent Match Accuracy: 90%
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Employee Reach: Over 35.000 employees use the chatbot daily
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HR Topics Trained: 400+ HR-related topics handled seamlessly
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New Channels Introduced: Integration with WhatsApp Messenger, offering 24/7 access compared to the previous 9-to-5 availability through email.
Conclusion and Future Vision:
Borusan Holding's MS channel chatbot, powered by advanced Conversational AI, is set to go live soon, providing an ideal solution to foster deeper and more meaningful engagement with employees while aligning perfectly with the company’s objectives. Borusan Holding is just beginning its journey with chatbot technology. The widely appreciated HR bot may soon expand its services to become the first point of contact for employees across all Borusan companies. Future enhancements may include new channels like Instagram, IVR, and other messaging apps, further embedding the bot into daily operations and expanding its role as a cornerstone of Borusan’s digital transformation.
"Jetlink Conversational AI Platform stands out with its continuous development, customer-centric approach, and user-friendly design, enabling us to streamline first-line HR requests, conduct surveys, gather valuable feedback, and facilitate self-service transactions like annual leave requests and personnel data updates efficiently."
Tahir Vayısoğlu
Senior HR Manager
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